Privacy Policy

Last Updated: 2026

Bridgetown Stores ("we," "us," "our," or "Company") operates bridgetownstores.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including our relationship with William Hill and other gambling affiliates.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.

1. Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, telephone number, and other contact details you voluntarily provide through contact forms or account registration.
• Technical Data: IP address, browser type, device type, operating system, and unique device identifiers.
• Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and browsing behaviour.
• Affiliate Tracking Data: Referral information, click-through data, and conversion tracking related to William Hill and other affiliate partnerships.

2. How We Use Information

We use collected information for the following purposes:

• To operate and maintain our website and improve user experience.
• To track affiliate referrals and commissions from William Hill and partner casinos.
• To conduct analytics and generate statistical reports about website performance.
• To send promotional emails and updates (with your consent where required by UK law).
• To comply with legal obligations and prevent fraud.
• To respond to your inquiries and customer service requests.

3. Cookie Policy

Our website uses cookies and similar tracking technologies, including:

• Essential Cookies: Required for website functionality and security.
• Analytics Cookies: Track user behaviour for performance improvement and analytics purposes.
• Affiliate Tracking Cookies: Monitor referrals and conversions to William Hill and affiliated gambling operators.
• Marketing Cookies: Enable targeted advertising and remarketing.

You may opt out of non-essential cookies through:

• Your browser's cookie settings or privacy controls.
• Third-party opt-out tools such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).
• Contacting us directly at privacy@bridgetownstores.co.uk to request cookie preferences.

Note: Disabling essential cookies may affect website functionality.

4. Third-Party Links

Our website contains links to external gambling operators, including William Hill, and other affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly recommend reviewing their respective privacy policies before providing any personal information or placing bets.

Third-party operators may collect, use, and process your data independently according to their own privacy policies. Your interactions with William Hill and other gambling sites are governed by their terms, not ours.

5. Your Rights

Under UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of your personal data held by us.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data ("Right to be Forgotten").
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Receive your data in a structured, portable format.
• Right to Object: Opt out of marketing communications and certain processing activities.
• Rights Related to Automated Decision Making: Request human review of decisions made solely by automated means.

To exercise any of these rights, contact us at privacy@bridgetownstores.co.uk with details of your request.

If you are dissatisfied with our handling of your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

• Account data: Retained for the duration of your account relationship and up to 6 years thereafter for legal and accounting purposes.
• Affiliate tracking data: Retained for up to 24 months to track commissions and validate conversions.
• Analytics data: Retained in aggregate form for 12 months; individual-level data deleted after 90 days unless longer retention is legally required.
• Marketing data: Retained until you unsubscribe or request deletion.

We apply appropriate security measures to protect your data during retention and deletion.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@bridgetownstores.co.uk
Website: bridgetownstores.co.uk

We aim to respond to all data subject requests and inquiries within 30 days of receipt.